When sourcing goji berry ingredients for food manufacturing, the format you choose has a significant impact on your product's flavour, texture, shelf life, and cost. Here is a practical overview of the main formats and their best applications.
Dried goji berries are the most versatile format. They can be used whole in trail mix, granola, and cereals, or ground into a coarse powder for baking. They have a long shelf life (up to 24 months) and are easy to store and transport. Multiple grades are available based on berry size.
Freeze-dried goji powder is the most popular ingredient format for food manufacturers. It preserves the full character of the berry with zero additives and is widely used in nutrition bars, baked goods, smoothie powders, and supplement formulations. It has lower shipping costs than fresh or paste formats and a shelf life of up to 24 months.
Goji juice powder (spray-dried) is the best choice for beverages and water-based products. It has significantly better solubility than freeze-dried powder and dissolves rapidly in cold or hot water. It contains 15% dextrin to aid solubility.
Goji paste is ideal for confectionery fillings, bakery applications, and products where a smooth, concentrated goji flavour is required. Fresh-berry paste is seasonal; dried-berry paste is available year-round.
Goji juice, puree, and concentrate are suited to beverage manufacturers and food processors developing goji-flavoured liquid products. They are available in commercial drums and aseptic packaging.
Contact the gojix sales team to discuss which format best suits your application and to request a business sample.